This specialization is designed for those students who are currently holding, or aspire to, management staff positions at the national, regional, state or local REALTOR® association level, or who desire active involvement in association activities in other than REALTOR® associations.
- REAM560 – Real Estate Association Management I, Governance and Leadership
This course presents students with a comprehensive approach to association governance, leadership and administration with a specific focus on real estate associations. Key components of the course include environmental analysis, business operations, communication strategies, volunteer interaction, history and structure of the various real estate organizations, institutes, societies and councils. As this course is geared specifically towards the practitioner seeking to gain a deeper level of understanding real estate industry association processes, the National Association of REALTORS® certification process, the legal, governance, policy & procedural structures necessary for the effective operation of a real estate association will be presented. Students analyze the major decisions that association executives and staff must make in their efforts to effectively use resources, apply analytics, and evaluate strategies. Learners are asked to analyze how environmental variables affect practice, anticipate and respond to evolving changes related to these variables. Course assignments and discussions challenge learners to think strategically about the governance and administrative process, evaluate the success or failure of the overall mission of the association, and apply learning from the course to their work environment with a specific focus on leading a real estate association. Prerequisite: None
- REAM565 – Real Estate Association Management II, Association Financial Management
This course presents students with a comprehensive approach to association financial management. Students analyze the major decisions that the association executives must make in their efforts to effectively use resources, apply financial formulas, apply analytics, and evaluate strategies. Learners are asked to analyze how environmental variables affect financial decisions and how association executives must anticipate and respond to evolving changes related to these variables. Specific to real estate association financial management and/or non-profit management, students will identify association structures, UBIT rules and 990 requirements. Course assignments and discussions challenge learners to think strategically about the financial planning process, evaluate the success or failure of the overall financial strategy, and apply learning from the course to their work environment. Prerequisite: REAM560
- REAM570 – Program Development and Accountability in Real Estate Associations
This course explores the role and process of strategic planning in the real estate association environment, with a focus on collaboration, cooperation, and coordination as they relate to the strategic planning process. This course also reviews the role of strategic thinking and management, organizational planning and project management, including an ability to identify, assess and formulate appropriate strategies and plans. The role, value and dynamics of multiple stakeholders and networks in carrying out activities and fulfilling the mission will be explored. Stakeholder theory and its application and effective use are a component of this course. Students will complete the development of a strategic plan based on actual situations and organizations. Prerequisite: REAM560 & REAM565.
Student may choose between 580 or 590 (students desiring a focus in the administration at the state and national level are encouraged to choose 580 while those desiring a focus in the administration at the local level are encouraged to choose 590.)
- REAM580 – Issues and Trends in Real Estate
This course examines the key actors in the public policy process as it relates to the real estate industry. Particular attention is devoted to understanding the functions, impacts, and constraints of the diverse elements and issues that contribute to public policy. Students gain an understanding of the changing environment and learn how to manage through these changes to ensure a real estate friendly environment. In addition, the course explores professional ethics and considers the significant social outcomes of public policy. This course explores how individuals and the REALTOR® association can shape public policy through strategies such as community organizing, public education, policy research, lobbying, and litigation. Students will evaluate emerging policy and craft a policy memorandum to an appropriate decision making body. The key legal and regulatory issues that impact the Multiple Listing Service will also be examined. Prerequisite: REAM560, REAM565 & REAM570
- REAM590 – Internet Technologies in Real Estate
This course explores the appropriate use and application of information technology in order to increase productivity and effectiveness in the pursuit of the association’s mission. The types, sources and location of information that is useful to the effective operation of a REALTOR® association will be reviewed, as well as data security and privacy issues. Students will discover how various technologies can be used to assess nonprofit performance and effectiveness. The impact of social media on the real estate industry and its use in associations will be analyzed. The key legal and regulatory issues that impact the Multiple Listing Service will also be examined. Prerequisite: REAM560, REAM565 & REAM570