There is a difference between storytelling and problem solving.
Storytellers use a rehearsed message sometimes equipped with a slide deck in order to influence, persuade, or promote good will with participants.
No matter if you are giving a keynote presentation or facilitating a discussion, your participants expect more than just a set of slides hoping to make a point. They expect involvement, entertainment, and engagement in a way that makes them think differently about what they are doing currently. Otherwise it is a just another talk in another time slot.
Below I’ve listed some new skill sets you can use depending on the role you assume.
Presentation skill sets for storytellers
- Time lining the talk
- Setting the scene with words
- Creating dialogue with the hero and other characters
- Escalating conflict with the characters
- Integrating humor into the talk
- Resolving the problem with point connected to presentation
- Using presentation software (PPT, Keynote, Prezi, etc.)
- Locating high quality images that reinforce the story
- Playing videos during the presentation that add value
Presentation skill sets for problem solvers
- Questioning and clarification
- Active listening
- Framing for problem solving and decision making
- Whiteboard delivery
- App navigation and shortcuts.
- Live polling using online and instant messages
- Collaboration using mind mapping tools
- Internet setup and connection among devices
- Screen to Screen Selling for remote participants.
Which are you more? A storyteller or a problem solver?
Which skill sets do you need most help with?
Companies bring in Doug Devitre, CSP when they want to improve sales and marketing using the latest technology with quantifiable metrics. He is a member of the NATIONAL ASSOCIATION OF REALTORS® Business Specialties Hall of Fame and earned the Certified Speaking Professional which is bestowed upon the top 10% of professional speakers worldwide. His new book, Screen to Screen Selling published by McGraw Hill available in July 2015 helps executives and sales managers increase sales, productivity, and customer experience without being physically present.